Circularity Catalyst
PODCAST
""Where Business Becomes Life Aligned."
Welcome to Circularity Catalyst!
Circularity Catalyst is the podcast for business leaders who are ready to stop greenwashing and start building systems that regenerate value—financially, socially, and ecologically.
Hosted by Ken Alston, originator of the Tactical Tetrahedron™ and the Design Like Nature™ frameworks, this show blends solo strategy drops with insightful interviews from regenerative pioneers, systems thinkers, and circular economy catalysts around the world.
Whether you're leading a company, designing a product, or building a brand, you'll learn how to:
Each episode gives you real-world tools, provocative reframes, and business operating upgrades you can’t find anywhere else—plus the occasional brutally honest dismantling of sustainability theatre.
Diagnose where your business is stuck in the life cycle
Apply nature’s intelligence to redesign for resilience
Communicate sustainability with clarity and confidence
Turn compliance chaos into strategic advantage
Lead transformation without greenwashing your soul
Each episode gives you real-world tools, provocative reframes, and business operating upgrades you can’t find anywhere else—plus the occasional brutally honest dismantling of sustainability theatre.
We invite you to join us as a featured guest in the place where business becomes life-aligned.
Please Book Your Podcast Below
Questions We May Ask!
To kick things off, tell us a little about yourself — what you do, how you got started in this field, and the journey that led you to where you are today.
What do you see as some of the biggest difficulties in your area of work?
What is one thing you wish everyone knew about your area of work?
What is something you wish you had known before you got into this field?
What is something that happens behind the scenes that you wish clients could see?
What is the ONE thing you would want listeners to walk away knowing about you and your business?
Are there any specific topics or areas of your business that you’d like to highlight?
What topics are most important for you to share with our listeners today?
Is there anything you’re currently working on or excited about that you’d like us to dive into?
Are there any questions you wish interviewers would ask you, but rarely do?
Meet Your Host
Kenneth Alston
Host, Circularity Catalyst
About Our Host - Kenneth Alston
Ken Alston is a sustainability strategist, systems thinker, and co-founder of the Circularity Network. With over 40 years of global experience guiding Fortune 100 companies, governments, and purpose-led founders, he is best known for translating circular economy theory into real-world transformation.
He is the creator of the Design Like Nature™ framework and co-author of Real Circularity.
As host of the Circularity Catalyst Podcast, Ken curates conversations that cut through greenwash, amplify regenerative leadership, and inspire a smarter, human-first future.
Did You Know This About
Kenneth Alston?
I’m Ken Alston — a systems thinker, sustainability strategist, and lifelong learner with over 40 years of experience helping companies, governments, and leaders redesign for a circular economy.
But before any of that — I’m a father of two incredible daughters and a proud grandfather to a bright, curious granddaughter. They’re why I do this work.
For me, sustainability isn’t abstract — it’s personal. It’s about ensuring the systems we build today don’t rob future generations (of all species) of possibility, dignity, or life.
Through frameworks like Design Like Nature™ and the 3D Tactical Tetrahedron™, I help leaders reconnect with what really matters — and build companies that serve both people and the planet.
The Circularity Catalyst Podcast is my way of creating space for deeper conversations — ones that move beyond buzzwords into what it really means to lead regeneratively, with clarity, sovereignty, and soul.
Did you also know I have a YouTube video with over 65,500 views — and that I once owned over 2,000 Japanese maple trees? This picture was taken on an expedition to a remote orchid farm in Colombia, South America.
Want To Connect With
Kenneth Alston
before your interview?
